Design & Layout of Promotional Materials
Hearth Management is a network of premier senior communities around the country providing excellent assisted living to its residents.
These flyer designs were created to promote exciting new programs happening for Hearth Management's employees and residents. The PAID Promotional poster is meant to create excitement and improve employee morale by offering fun initiatives and prizes based on workplace achievements. This poster includes a high volume of copy, and it was challenging to create an organized and informative layout. I enjoyed this challenge and am happy with the design I created, which focuses on imagery, hierarchy and legible typography to communicate important information. A tear-off entry form was designed to go with the poster.
The Caregiver Support Group poster was created to be hung in residence buildings and distributed to The Hearth's residents and their families. It is meant to be a comforting, inviting design employing gentle typography and warm imagery in order to communicate a welcoming theme to the group.